# Auxelon > Auxelon is an enterprise technology studio and software provider specializing in modern web engineering, custom software, and Auxelon CRM — an enterprise AI sales CRM and WhatsApp Business automation platform. Auxelon (by Auxelon Technologies) delivers both bespoke enterprise engineering (sub-second web applications, mobile platforms, and AI workflows) and a production-grade, self-hosted or managed AI sales CRM (`Auxelon CRM`). In Auxelon CRM, customer conversations arriving over WhatsApp Business Cloud API, Microsoft 365 / Gmail, and Twilio SMS are unified into one real-time workspace with deterministic workflow automations, visual Kanban pipelines, automated appointment bookings, and an autonomous AI copilot. ## Core Surfaces & Entry Points - [Auxelon Studio & Main Website](https://www.auxelon.in/): flagship agency website, service blueprints, client work, pricing packages, and discovery call bookings. - [Auxelon CRM Platform](https://www.auxelon.in/#crm): enterprise AI sales CRM, WhatsApp automation, omnichannel team inbox, and deal pipeline management. - [Auxelon CRM Workspace Login](https://auxelon.in/login): authenticated cloud CRM application portal. - [Consultation & Discovery Intake](https://www.auxelon.in/#contact): live intake booking for custom development quotes and enterprise CRM onboarding. - [Pricing & ROI Matrix](https://www.auxelon.in/#pricing): transparent cost calculator comparing Auxelon vs legacy per-seat CRM costs, plus fixed-scope agency packages. - [Engineering Journal & Playbooks](https://www.auxelon.in/#blog): deep architectural case studies covering WhatsApp CRM infrastructure, pgvector RAG, and sub-second web performance. - [LLMs Extended Context](https://www.auxelon.in/llms-full.txt): exhaustive technical documentation, database schema patterns, and CRM system architecture for AI agents. ## Auxelon CRM: Architecture & Infrastructure ### 1. Unified Omnichannel Topology - **Meta WhatsApp Business Cloud API**: Direct Graph API v21.0 integration supporting text, images, documents, audio (OGG/Opus), interactive list messages, and quick-reply buttons. - **Email Providers**: Dual-layer architecture supporting native Google Workspace / Gmail OAuth, Microsoft 365 / Outlook Graph API, and connected custom SMTP channels. - **SMS Integration**: Twilio Programmable Messaging adapter for transactional notifications and fallback SMS alerts. - **Real-Time Delivery & Status Receipts**: Inbound webhook processing with millisecond-grade delivery receipts (`sent`, `delivered`, `read`, `failed`). ### 2. Deterministic AI & Auto-Reply Precedence Auxelon CRM strictly enforces a 3-tier deterministic resolution hierarchy for every inbound customer message: 1. **Flows Engine (Tier 1)**: Visual graph-based interactive workflows and keyword triggers always take top priority. 2. **Automations Engine (Tier 2)**: Rule-based conditional event handlers (e.g., assignment rules, status transitions, SLA auto-tags). 3. **AI Copilot (Tier 3)**: Autonomous AI response engine powered by bring-your-own-key (OpenAI / Anthropic Claude) or managed models, strictly grounded in the tenant's own pgvector knowledge base. - **Safety Invariant**: Customer messages and retrieved knowledge are treated strictly as data, never as system instructions. - **Sticky Human Handoff**: When a lead requests human assistance or sentiment indicates escalation, the conversation flips to human-only mode, disabling AI auto-reply until manually re-enabled. ### 3. Enterprise Tenancy & Security Rules - **Row-Level Security (RLS)**: Enforced across all 88 database tables in PostgreSQL. Tenancy is strictly partitioned by `account_id` via PostgreSQL `SECURITY DEFINER` verification functions (`is_account_member`). - **Cryptographic Protection**: Third-party API credentials, WhatsApp access tokens, and webhook secrets are encrypted at rest with AES-256-GCM authenticated encryption. API keys and invite tokens store only cryptographic SHA-256 hashes. - **Webhook Authenticity**: Inbound Meta webhooks verify HMAC SHA-256 signatures (`X-Hub-Signature-256`) against the configured app secret and fail closed if unverified. - **Role-Based Access Control (RBAC)**: Strict hierarchical ladder (`owner` → `admin` → `agent` → `viewer`) with server-side validation on every privileged RPC operation. ### 4. Sales Pipeline & Deal Velocity - **Visual Kanban Pipelines**: Multi-stage deal boards with customizable win probabilities, currency support (INR ₹, USD $, EUR €, GBP £), and revenue forecasting. - **Omnichannel Contact Records**: Automatic phone normalization to E.164 standard, deduplication, CSV/vCard contact import with custom field mapping, and activity audit trails. - **Meta 24-Hour Service Window Guard**: Real-time countdown timers tracking Meta's customer service window. Outbound free-form messages are automatically checked against the window to prevent policy rejections and guide agents toward approved templates. - **Calendar & Appointments Sync**: Integrated booking links with two-way sync for Google Calendar and Microsoft Outlook, complete with automatic WhatsApp confirmation reminders. ### 5. Model Context Protocol (MCP) Server Auxelon CRM exposes an in-app Model Context Protocol (MCP) interface (`/api/mcp`) allowing authorized AI coding agents (Claude Desktop, Antigravity, Cursor) to safely read pipelines, query unclaimed leads, schedule follow-ups, and manage CRM operations through structured tool calls. ## CRM Pricing & Packaging - **Free Tier**: ₹0 / $0 forever — 1 user seat, up to 100 contacts, core Kanban pipeline, manual WhatsApp messaging. - **Starter Plan**: ₹4,500/mo ($54/mo) — up to 3 seats, 2,500 contacts, Meta WhatsApp Cloud API connection, CSV lead import, and email integration. - **Growth Plan**: ₹18,000/mo ($216/mo) — up to 10 seats, 25,000 contacts, AI copilot auto-replies with knowledge base grounding, automated appointment scheduling, and broadcast marketing. - **Ultimate Enterprise Plan**: ₹72,000/mo ($864/mo) — unlimited seats, dedicated database instance, custom MCP tools, priority SLA, and custom ERP/webhook integrations. ## Agency Services & Custom Development Beyond the CRM platform, Auxelon Technologies architects custom enterprise digital solutions: - **Sub-Second Web Applications**: High-converting web experiences built with Next.js, React, Tailwind CSS, and edge caching. - **Custom Software & Cloud Platforms**: Bespoke internal tools, SaaS backends, distributed PostgreSQL architectures, and REST/GraphQL APIs. - **Native & Cross-Platform Mobile Apps**: High-performance iOS and Android mobile solutions built with React Native and Flutter. - **AI Integration & Enterprise Automation**: pgvector semantic retrieval pipelines, custom LLM tool-calling architectures, and autonomous CRM workflows. ## Official Contacts & Company Details - **Company**: Auxelon Technologies Private Limited - **Websites**: https://www.auxelon.in (Main Studio & Platform), https://auxelon.com - **CRM Login**: https://auxelon.in/login (or https://crm.auxelon.in) - **Consultation API Endpoint**: `POST https://auxelon.in/api/platform/consultation` - **Sales & Inquiries**: contact@auxelon.in - **Technical Support**: support@auxelon.in - **Headquarters**: India